To meet increasing demand for high quality, cost effective AIDC products delivering entry level features and functionality, Unitech-Europe has added a BasiQ range of commodity products to its solution portfolio. “The continuing harsh business environment has driven end users to focus on implementing AIDC (Auto-ID and Data Capture) solutions that only deliver the functionality they need now. They are no longer interested in paying a premium for additional features that they may, or may not, use in the future,” explained Raymond Wolfert, Sales & Marketing Manager, Unitech-Europe; a subsidiary of Unitech Corporation, a worldwide manufacturer of rugged mobile devices. “We have seen sales of our existing entry level handheld terminals increase. This has clearly identified an end user trend for low cost products that offer limited features and functionality,” continued Wolfert. “BasiQ will enable our channel partners to take advantage of the demand for commodity AIDC products delivering everything their customers need and nothing they don't!”