United, indicated by its name, unites Unitech and the channel partner for common purposes and actions, bringing Unitech products to market. Unitech understands channel partners are Key to the successful implementation of its products at end-users. Not only will they provide customer services once the implementation is done, they will also guide the end-users through their manufacturer selection process. United contributes to all these stages of engagement.
United- Benefits
United Channel Partner Program has been designed with all players of the supply chain in mind, working together, being united in one program. United is designed to provide better profitability and growth for partners. United members can benefit from business development programs, excellent sales support, tailor made marketing support and additional program features based on various partner status levels.
United - Channel Strategy
The completely new developed United Channel Partner Program reinforces Unitech’s commitment to its channel partners across EMEA, aiming on growth and improving their bottom line. In addition this program underlines Unitech’s channel centric ‘go to market’ strategy by recognizing those Partners that generate demand in their market space.
United is tailored to channel partners specific needs and offers a suite of tools matching their business requirements. These benefits will include Marketing, Sales and Technical Support. The program distinguishes Value Adding Distributors, Value Adding Solutions Partners, Business Partners and Independent Software Vendors.
Value Adding Distributors are working closely together with VARs and resellers and besides marketing and financial services they are offering value add on top of pick, pack and ship services. In addition the Value Adding Distributor is supporting Unitech resellers on complex hardware offerings. United Partner Program is geared to support the Value Adding Distributor by means of stock rotation plans, coop-funding and assigned Unitech Sales professional to work on business development programs through their reseller-community, jointly- united.
Value Adding Solution Partners are having an in-depth understanding of their market and are offering customized and tuned complete solutions. They have deep know-how on implementing and maintaining Unitech equipment at end-users and support them on their software integration. United Partner Program is geared to support Value Adding Solution Partners by means of demo equipment programs, Price Support and marketing support. The Value Adding Solution Partner will feel being part of Unitech family – united.
Business Partners will promote and put forward Unitech equipment when possible. Unlike a Value Adding Solution Partner, a Business Partner will suggest most of times only predefined solutions and packages configure and implement them at the end-user side. By being part of the United Partner Program the Business Partner will get direct manufacturer updates on products and services.
Independent Software Vendors will recommend Unitech. The core focus for an Independent Software is their software solution. United Partner Program is geared to support ISV’s to develop and deliver fully tested and qualified hardware solutions to Unitech end-users. ISV’s can now benefit from demo equipment programs and manufactures direct technical support on hard and software. In addition they will get direct product information and updates and can join pre-launch programs.
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